Nevertheless, in view of the continuing risk of infection, manufacturers expect a change in consumer behaviour. Winter sports such as ski touring, freeride, cross-country skiing and snowshoeing will be particularly popular this winter. In a recent study, Schöffel has shown "that many people have come to appreciate the value of outdoor activities during the lockdown and afterwards - and we are sure that they will continue to do so more intensively in future," explains CEO Peter Schöffel. He adds: "Sporting and health aspects are clearly in the foreground, and offerings such as après-ski will become increasingly less important." With good snow conditions, smaller ski areas should have good chances this year and regions that are easy to reach.
Other sports away from the mountains are also expecting further growth, such as running or bouldering - the latter especially in southern European regions. "During and after the lockdown there was a run on crash pads. Many brands were sold out, it was crazy. Today, retailers are very confident about climbing equipment and are even increasing their orders," says Maria Fuentes, Brand Manager of the French bouldering brand Snap.