For Gary Gong, Vice President of Suning.com, the cooperation is a response to the sports boom in China: "Football, fitness, and a penchant for a healthy lifestyle are increasingly popular in China. For this reason, Suning took the strategic decision to extend its retail business into the sport equipment market."
According to IIC, Suning operates 12,871 stores in over 600 cities and is the largest Omnichannel retailer in China. Suning's e-commerce platform Suning.com has over 407 million registered users. Overall, the Suning Group is considered the second largest private company in China.