Hydro Flask has announced a landmark order issued by the U.S. International Trade Commission (ITC) that protects Hydro Flask’s intellectual property rights at the border. In January 2022, the U.S. ITC issued a General Exclusion Order prohibiting the importation of any infringing or counterfeit Hydro Flask products by anyone. This is a rare and strong order offered by the U.S. ITC and it will be enforced by U.S. Customs and Border Protection. This General Exclusion Order is part of a multifaceted strategy to enforce Hydro Flask’s intellectual property rights and expand its brand protection initiatives.
“This ITC General Exclusion Order marks a very important achievement in our efforts to ensure our consumers are receiving legitimate, high-quality Hydro Flask products that we are known for,” said Helen of Troy Home & Outdoor President Larry Witt. “The sweeping restriction is not taken lightly, and as one of the most prestigious general exclusion orders to receive, we are taking immediate action with U.S. customs enforcement officers to educate and inform appropriate identification of the violation of our intellectual property at every level.”
“With the rise in online shopping that has accelerated over the last few years, this is a pressing problem for many popular and authentic global brands. We’re fortunate to have the U.S. Government’s support in helping to alleviate the risks that these counterfeit products pose to consumers,” continued Witt. “Our proactive approach is the next step to ending the exchange of counterfeit products so we can continue to deliver authentic products backed by our Let’s Go™ Promise that guarantees a lifetime of adventure.”