Hydro Flask Introduces New Insulated Lunch Box

Hydro Flask, is excited to announce the launch of its new Insulated Lunch Box, featuring maximum insulation to keep your favorite foods cold for hours.

With the new design, Hydro Flask expands its line of soft goods built for food & beverage transport, which currently includes the Unbound Series™ soft coolers, Lunch Tote and lightweight Insulated Totes.

“We’re excited to unveil the Insulated Lunch Box as the latest solution for our active, on-the-go consumers,” said Hydro Flask Vice President of Product David Visnack. “Lunch is the meal that fuels our daily adventures, whether at the office or outdoors, and our new Lunch Box delivers maximum insulation to power consumers wherever their daily meal takes them.”

The new Hydro Flask Insulated Lunch Box is available in two convenient sizes, Small (3.5 L) and Large (5 L), ideal for weekday lunch breaks or weekend outings. Each is constructed with insulation to keep contents cold for hours. Its modern, yet durable design features a fully lined interior for easy cleaning and quick wipe-downs, while the flexible handle makes the Lunch Box comfortable to carry. An internal stretch-mesh lid pocket offers additional storage for small items or an ice pack. Each product is available in four colors: Blackberry, Mushroom, Arctic and Sunflower. The Small Lunch Box will retail for a manufacturer’s suggested retail price of $44.95. The Large Lunch Box will retail for a manufacturer’s suggested retail price of $54.95.

“Our new Lunch Box pairs sleek, insulated performance with the rugged durability that consumers expect from Hydro Flask,” said Hydro Flask Senior Category Manager Jason Valdez. “This fun, versatile sidekick is perfect for taking lunch on-the-go, with the insulation and protection consumers can depend upon to enjoy their favorite cold provisions anywhere.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN and iF Design Awards, including the coveted iF gold award. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting. 


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