Halti's Cyclus Unisex Parka, made with sustainable SPINNOVA® fibre and cotton, has been voted as the public favourite in Finland's most sustainable product contest. The public vote featured 200 products and services.
The pioneering partnership of two Finnish brands receives praise from consumers: Halti Cyclus Unisex Parka, created by the outdoor clothing and equipment brand Halti, in collaboration with the sustainable textile fibre manufacturer Spinnova, won the public vote in the annual Suomen vastuullisin tuote (Finland’s most responsible product) contest. The contest highlights products and services that support sustainable living. The products featured on the site are carefully curated by an independent expert board.
Participants in the public vote praise the sustainable production of the Halti Cyclus Unisex parka and its comfort when worn. The jacket's design, versatility in across various seasons, and durability in use also receive compliments.
"If I need to buy a new product, my criteria are quality, timelessness, practicality, responsible production, and a value chain that takes into account circular economy practices. Halti's Cyclus Unisex parka fulfils those criteria. The product represents the latest innovation in materials and manufacturing methods," explains one of the voters in justifying their choice.
"New, innovative fabric technologies play a significant role in the fashion industry's sustainability efforts, and at Halti, we want to be at the forefront of it. Through our collaboration with Spinnova, we are actively involved in the development of sustainable materials and technologies and have the opportunity to test the commercial scalability of these materials. The Cyclus Unisex parka is nearly sold out, but we will continue to invest in material innovation collaboration in the future," says Halti's Head of Operations, Laura Roman.
"It's great to receive recognition from consumers in such a direct way. The development of the parka involved an exploration of sustainability from many angles. In addition to using Spinnova's sustainable fibre, the fabric of the jacket is dyed using resource-efficient technology. Outdoor clothing is typically made from synthetic fibres, but this product proves that the required characteristics can be achieved using more sustainable fibres," adds Shahriare Mahmood, Chief Sustainability Officer at Spinnova.
The Halti Cyclus Unisex parka is part of Halti's urban Kallio by Halti collection.
- The production of the parka uses SPINNOVA fibre made from certified wood, with 99% less water consumption and 74% fewer CO2 emissions compared to conventional cotton.
- The product is dyed using the imogo’s technology, which consumes approximately 90% less water, energy, and chemicals compared to conventional fabric dyeing processes.
- The water repellency treatment applied to the jacket does not contain any PFAS chemicals.
- Cyclus Unisex is a water-repellent, windproof, and durable parka that can be easily recycled in the future.
Halti is committed to the Science Based Targets initiative (SBTi) to set emission reduction targets that support the Paris Agreement’s goal of limiting global warming to 1.5 degrees. This commitment will see us undertake a comprehensive emissions assessment across our entire value chain, commencing in 2025. Subsequently, we will define targets to reduce Halti's emissions. By joining SBTi, we have also joined a global Race to Zero -campaign along with now over 11 000 non-state actors – including companies, cities, regions, and institutions worldwide.
Aki Kuusilehto, CEO of Halti, stated, 'We want to be industry leaders in sustainability. However, we want to avoid greenwashing; we are committed to working with facts. This is one of the reasons we joined the Science Based Targets Initiative. Sustainability is at the core of our values and strategy, but it's also an ongoing journey that continually challenges us. We believe that sustainability, particularly in the outdoor clothing sector, is a measure of a company's legitimacy to operate.'
In our pursuit of SBTi commitments across our value chain, we are also reviewing our operations in Finland through WWF Green Office. We provide annual reports to WWF's reporting system, subject to evaluation every three years. We have received a WWF Green Office certificate which proves we are committed to WWF Green Office criteria.
Laura Roman, Head of Operations at Halti, shared, 'In 2022, our emissions were 3.57 tCO2 per person. Without comparative data, we aim to reduce emissions through logistics optimization, waste recycling, energy conservation, and adopting vegetarian catering. Travel contributes to 56% of our emissions, but we are in the process of transitioning our vehicle fleet from gasoline and diesel to electric cars.'
'I am part of our specially appointed Green Office team, working together with our staff to champion this shared mission, track our targets, share information, and exchange energy-saving tips,' continued Laura Roman.
In addition to our focus on climate-related issues, Halti places a strong emphasis on timeless and durable design, increasing the use of recycled and bluesign® materials, and embracing circularity. This fall, we introduced two circular economy business models under the umbrella 'Halti 2nd Round.' Our customers in Finland now have the opportunity to buy, sell, repair, and donate used Halti pieces through us.