For more than 40 years, the Gore Tex brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead the Gore Tex brand into a new evolution stage that goes way beyond “waterproofness”.
Beginning in Fall 2018 the new product brand Gore Tex Infinium will join the existing Gore Tex brand, expanding its offering with an entirely new class of apparel, footwear and accessories. Gore Tex Infinium products will be for those who like to be active and whose top priority is functional clothing. Using its extensive knowledge of “comfort science,” how the human body reacts in concert with different climate demands, Gore has developed innovative new product technologies for specific activities and users, while also offering them a performance upgrade that does not need to be waterproof.
Gore Tex Infinium products will be available in selected retail stores and can be identified through the white diamond logo on the products. At the same time, Gore will continue to bring innovations in the waterproof-breathable category to market and those products can be identified by the black diamond logo of Gore Tex products.
Gore will work with select partners to launch the Gore Tex Infinium product brand with four innovative new product technologies in Fall 2018 (additional details on specific product technologies can be found on the accompanying fact sheet):
- Gore Tex InfiniumTHERMIUM footwear
- Gore Tex Infinium Soft-Lined Shells
- Gore Tex Infinium Insulated Garments
- vStretch Gloves
“The new Gore Tex Infinium product brand will join the Gore Tex brand offering consumers new product options,” said Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division. “It could be a favorite pair of shoes that keep your feet comfortably warm and stylish through the winter; yet because the insulation is so thin they don’t have the bulky insulation look consumers are accustomed to seeing. Or gloves that provide enhanced tactility, keep fingers warm in winter and let you use a smartphone without taking them off.”
Along with extensive ongoing laboratory and field research into how consumers can be more comfortable across different kinds of climates and weather conditions, Gore, with the introduction of Gore Tex Infinium product brand, is developing new technologies responding to the way more people are choosing to experience being outside. While many consumers pursue individual outdoor athletic pursuits, such as backpacking, skiing or other specialized activities, there has been an increase in people wanting to spend more time outside comfortably & protected in more general ways as a part of their daily lives. Gore Tex Infinium products will enable Gore and their brand partners to meet the needs of all those areas.
“The introduction of the new Gore Tex Infinium product brand marks a key milestone for Gore. Together with the existing Gore Tex product brand consumers will find even more innovative products to pursue their outdoor passions whether they plan a Himalaya expedition or ride a bike to work. With this brand evolution we want to address new growth areas together with our brand partners and are well positioned for future opportunities”, said Langer.