Goodr’s First Snow Goggle, The Snow G, Brings Brand’s Affordable Eyewear To Slopes

goodr, the brand known for its $25 active sunglasses suitable for any and all outdoor activities, has developed a snow goggle—aptly named the Snow G— for skiers and snowboarders who don’t want to break the bank when stocking up on their winter gear.

goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind—Fun, Fashionable, Functional, and ‘Ffordable. The Snow G marks the brand’s entry into the snow goggle market. The Snow G maintains goodr’s commitment to the four Fs with a range of fashion-forward snow goggles that don’t compromise on quality, appealing to everyone from the casual bunny sloper to the Double Black Diamond daredevil.

Snow Gs have an adjustable strap with a silicone inner grip; that means no slippage when you’re carving the face of a snow-covered mountain. Anti-fog and anti-glare coating on dual PC lenses provide clear visibility so you can avoid trees and dodge the Abominable Snowman. These snow goggles are suitable for all weather conditions, equipped with a magnetic lens securing system with an included, easily-swappable second lens meant for low light conditions. Snow Gs also offer full UV400 protection. Each pair of Snow Gs comes with a branded hard case to keep your goggles safe and secure, and they retail for just $75. No, that wasn’t a typo. They’re literally $75.

"Most winters you can find me at the ski lodge downing copious amounts of heavily-spiked eggnog and challenging all the apres-skiers to a game of strip poker, but when I do opt to shred the gnar I would liken myself to an avian version of Shaun White,” said goodr's CEO Carl the Flamingo. “It seemed that the majority of snow goggles on the market cost upwards of $100, which inspired me to create the Snow G—a pair of goggles with unbridled sex appeal that don’t cut into my slush fund, which is usually reserved for general debauchery.”

The Snow G is available in three colorways: Bunny Slope Dropout is decked out in goodr’s signature pink and teal; Here for the Hot Toddies is an orange shade inspired by the iconic wintery beverage; and Apres All Day is a classic black pair drippin’ with swag (or whatever the kids are saying these days).

Snow Gs can be purchased directly from the goodr website and through select retailers nationwide. Use our store locator to find a retailer in your neck of the woods.