Faction & Full Stack Supply Co. Hire New Rockies Sales Lead

Faction Skis and FW apparel parent Full Stack Supply Co. (FSSC) is excited to appoint Halsey Landon as U.S. Rockies Sales Lead effective immediately. Halsey comes to FSSC with deep sales experience, having served as the Rockies/Intermountain sales rep for brands including Black Crows, Picture Organic Clothing, Le Bent and Holden. Halsey is poised to significantly grow FSSC’s business in the Rocky Mountain territory, supporting FSSC’s expansion across the greater North American market.

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Halsey’s appointment rounds out a string of strategic hires for FSSC, bolstering sales support at all levels, from experienced in-house reps for the East Coast & Midwest and Western Canada to the Retail Partner Success team in Denver. Together, the North American unit is committed to order fulfillment and retail partner success for product distribution and delivery.

“I’m super excited to represent Full Stack Supply Co. and its progressive and quickly-growing brands in Faction and FW,” says Halsey. “I’ve covered this territory for years and having worked closely with brands that are similarly positioned in the market, I expect a seamless transition with retail partners. I look forward to growing new and existing partner relationships.”

“We’re extremely happy to welcome Halsey into the FSSC family,” says Olivier Gouby, FSSC Global Sales Director and FW Brand Director. “He’s incredibly well respected in the Rockies region and he has deep experience with hardgoods, softgoods and accessories spanning both the ski and board realms. When we combine the strongest product in our history with our expert Retail Partner Success team, and our dedicated in-house reps, we’re delivering our best- ever experience and service for retailers.”

FSSC posted 38 percent growth in North America in 19|20, even as COVID-19 brought the season to an early and abrupt close. The company expects to post growth and claim market share in 2021. Faction and FW’s 2021 products have been released from their respective factories and are now shipping to retail partners.

Full Stack Supply Co. and Faction Skis are headquartered in Verbier, Switzerland. FW apparel is spearheaded from Annecy, France. FSSC’s North American headquarters & showroom is located in Denver, Colorado and the company is partnered with 3PL providers in Denver, CO and Surrey, BC. The company is comprised of an independent group of skiers, snowboarders, mountaineers, artists, filmmakers, engineers, partners, dreamers and doers, united by a love for the mountains and the world’s finest tools of escape. Visit factionskis.com and fwapparel.com for more information.

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