Andy Varallo, 43-year-old lift entrepreneur from Alta Badia, will continue to chair Europe's largest ski destination for the next three years. After having already been President of Dolomiti Superski for the last three years, succeeding Sandro Lazzari, one of the pioneers of cable car entrepreneurship in the Dolomites, the General Assembly of Dolomiti Superski, held on July 26th, 2023 in Ortisei/Runggaditsch (BZ) met, again Andy Varallo as President, Zeno Kastlunger from the "Skirama Kronplatz" cable car consortium as Vice President and Sandro Lazzari, Siegfried Pichler, Marco Zardini, Andreas Schenk and Daniele Dezulian as members of the Board of Directors. Giuseppe Zorzi, Valeria Ghezzi and Sergio Prà sit on the supervisory board.
If you consider the last three years, Andy Varallo's first term as President of Dolomiti Superski, you quickly realize that it has been one of the most eventful periods of recent decades: the Covid crisis in 2020, the winter without ski season 21/22, the international energy crisis of 2022, followed by a winter season that has exceeded all expectations, with novelties in the field of digital and online sales.
Andy Varallo sums up his first term as President: “The three-year term that has just ended has severely tested the structure of Dolomiti Superski, as we have had to make strategic decisions in really difficult, unprecedented times, which were not easy were. With ingenious solutions to emergency situations, we have shown solidarity and are proud of what we have achieved. I would say that we came out of it stronger, more compact and more motivated, and that can only be good for the future.”
With Andy Varallo as CEO of Dolomiti Superski, the topic of sustainability has become one of the most important strategies of the ski pass association, which unites twelve lift consortia in the Dolomite area. In fact, work has been going on for three years on the "Dolomiti Superski Responsibility" project, the first phase of which was recently completed as part of a retreat at the Bruneck headquarters of the Free University of Bozen-Bolzano.
“Sustainability, which we have translated into responsibility for each member company, for all managers and employees, has been and is more than ever the fundamental theme around which we will align our next investments. The "DS Responsibility" project aims to take care of all ESG aspects, on the one hand to protect our greatest treasure, the Dolomites, and on the other hand to motivate our member companies to pay more attention to the environment, working conditions and common strategies within the tourism industry. The ultimate goal is to reduce CO2 emissions and increase management and economic efficiency,” said Varallo about the sustainability project.
For Andy Varallo, Zeno Kastlunger and the other members of the Dolomiti Superski Board of Directors, the three-year period 2023-2026 begins, which will also include the 50th anniversary of Dolomiti Superski in 2024 and the Milan-Cortina 2026 Winter Olympics - true milestones in the history of the great ski destination.
“Of course we hope that the next three years will be freer and less uncertain, so that we can focus more on doing business again. Above all, it will be about the digitization and automation processes, which will bring great benefits to our customers and employees and thus further strengthen the Dolomiti Superski brand. As part of the celebrations of the 50th For the year Dolomiti Superski was born, we are planning various events in honor of those who have made a significant contribution to the success of our organization, bringing the entire sector together to develop common strategies. The mandate that started today ends with the Milan – Cortina 2026 Winter Olympics, a unique opportunity for us and we are proud to be an active part” Andy Varallo concluded.