Deuter, LEKI and LOWA announce the launch of the #VentureLocally campaign, a 12-week long Instagram contest starting Monday, June 1, that encourages people to responsibly get back outdoors during this public health crisis. To participate, people should post a photo or video on Instagram that shows what getting outdoors in their own communities means to them. One lucky winner will be chosen each week and will receive a prize package that includes awesome gear from all three companies, including packs, poles and boots.
Challenge organizers will provide examples each week of what it means to #VentureLocally. Post a photo of a beautiful sunset, show how you choose to celebrate National Trails Day, share a video clip of a fun hiking day with your dog, snap your favorite yoga pose, or share your most creative family backyard camping site. The possibilities are endless. Posts must be set to public with the tags @deuter_usa, @lekiusa and @lowaboots, and hashtag #VentureLocally.
“These three outdoor brands with German heritage have always had a connection, but now more than ever it’s important for us to come together to promote getting back to nature safely and responsibly within our own communities,” said Peter Sachs, General Manager of LOWA. “We hope to add some fun and guidance to these otherwise unusual circumstances to help Americans get outside this summer.”
Participants can start posting on June 1 and weekly winners will be chosen on each Monday of the 12-week long campaign.