Db Becomes Official Sponsor Of The U.S. Ski & Snowboard Team

Db, the Scandinavian bag and luggage brand redefining modern travel gear, today announced its partnership as an official supplier partner of U.S. Ski & Snowboard as they head into the 2026 Milano Cortina Olympic & Paralympic Winter Games.

Celebrated for its clean Scandinavian design, patented innovations such as the Hook-Up™ System and Rib Cage Technology™, and award-winning luggage, to make any journey and skiing trip easy to navigate, Db has become the go-to brand for athletes and creatives around the world. Built to move seamlessly from mountain towns to global runways, Db products deliver rugged performance with refined style.

Through this partnership, Db will equip U.S. Ski & Snowboard athletes with its bestselling Snow Roller Pro, Split Duffel, and the iconic Hugger Backpack, including special athlete-edition designs.

“We are proud to stand alongside the U.S. Ski & Snowboard Team — an organization that embodies ambition, creativity, and performance at the highest level,” said Richard Collier, CEO of Db. “This partnership marks another significant milestone in our global growth journey. Following collaborations with SAS, Alpine F1, and Polestar, as well as expanded distribution in the U.S., we are confident this will propel our momentum even further.”

“We are so excited to partner with Db and outfit our team with high-quality luggage as they travel around the world to compete at the highest level of skiing and snowboarding,” said Trisha Worthington, U.S. Ski & Snowboard Chief Revenue & Philanthropy Officer. “Db’s innovation and style align with the spirit of our teams, and we’re proud to partner with a brand that shares our pursuit of excellence.”

The sponsorship underscores Db’s growing presence in North America and its commitment to supporting communities at the intersection of sport, adventure, and lifestyle. When you think snow, ski and travel, you should think of DB.