Crypto Platform Bybit EU Becomes Austrian Ski Fed' Official Partner
The MiCAR-licensed crypto service provider is strengthening its European presence through a partnership with Ski Austria – uniting the worlds of digital assets and elite alpine sports.
© Bybit EU
Ski Austria welcomes a partner from the crypto industry to the world of skiing for the first time
Bybit EU – the crypto service provider licensed under the EU Markets in Crypto-Assets (MiCAR) Regulation with its European headquarters in Vienna – is entering into a partnership with the Austrian Ski Association shortly before the start of the World Cup season.
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21.10.2025 - 11:24
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We are very pleased that this cooperation has enabled us to open up a completely new segment in winter sports.
Christian Scherer (CEO of the Austrian Ski Association)
© Bybit EU© Bybit EU
Looking forward to the collaboration: (from left) Christian Scherer (CEO of the Austrian Ski Association), Helen Liu (Co-CEO of Bybit) and Georg Harer (Managing Director of Bybit EU)
The partnership includes sponsorship activities at the Alpine Ski World Cup events in Sölden, Gurgl and Semmering – including the women's races in the giant slalom and slalom disciplines – as well as selected snowboard and freeski competitions in Stubai, Montafon and Flachau.
This sponsorship marks an important milestone for Bybit EU to further expand its presence and proximity to European users, especially in the winter sports community. With this partnership, Bybit EU celebrates both regulated digital financial technology and the sportsmanship and excellence that characterize the Alpine Ski World Cup.
This collaboration brings together two high-performance worlds – technology-based financial services and elite alpine sports – connected by precision, innovation and a shared ambition to push boundaries – both on the slopes and in shaping the future of finance in Europe.
Voices:
Christian Scherer (CEO of the Austrian Ski Association): "We are delighted that this cooperation has enabled us to tap into a completely new segment of winter sports. For the first time, a national association is welcoming a partner from the crypto industry into the world of skiing. This demonstrates how our sport connects traditional and technology-driven sectors – we are proud of this. It is a clear sign of the appeal of skiing as a platform for strong brands."
Georg Harer (Managing Director of Bybit EU): "Bybit EU chose Austria as the location for its European headquarters to build trust in the next generation of financial services. Hardly any sport shapes a country's identity as much as skiing and snowboarding in Austria. The partnership with Ski Austria represents shared values – discipline, responsibility, and the courage to push boundaries. These values drive both outstanding athletes and successful companies."
The partnership launches in October 2025 and will be visible across multiple communication channels. It combines experiences at World Cup races with digital interaction and a strong brand presence. As an Official Partner of Ski Austria, Bybit EU will be present at the event venues and on the association's official channels – including FAN TV, video walls in the finish area, and the Ski Austria Magazine.
The collaboration also includes interactive on-site activations such as the Bybit EU Warm-Up Lounge and the VR Ski Games Arena, which invite visitors to immerse themselves in Bybit's innovative, globally connected financial world. Complementing this, Bybit EU will attract attention with social media campaigns, exclusive competitions, and digital promotions – with chances to win VIP tickets and high-quality ski equipment.
As a MiCAR-licensed crypto-asset platform, Bybit EU stands for transparency, responsibility, and innovation in digital finance – thus underlining its long-term commitment to Europe.
