Cascade Designs. Hires Industry Veteran, David Fee As Vice President Of Sales & Marketing
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced today the hire of David Fee as its new Vice President of Sales & Marketing, North America/Pac Rim. In this role, Fee will drive the overall sales and marketing strategy for NAPR across all of Cascade Design’s product categories and channels, ensure alignment across departments and collaborate on forecasting, resource planning and budgeting strategy.
Fee brings more than 25 years of experience working in the outdoor industry with top brands such as Castelli Cycling, Bowtech Archery, Inc., Garmont North America, Ford Motor Company, Yakima Products, amongst others. In his most recent role as US General Manager at Castelli Cycling/Sportful USA, Fee managed all aspects of US operations for both leading global cycling apparel brands. Prior to that, Fee worked at Bowtech Archery, Inc., a family of market-leading archery brands, as the Senior Vice President of Sales and Marketing. At Bowtech, Fee was responsible for all aspects of sales, marketing, service, and product line management for seven archery brands across three locations.
“We are extremely excited to welcome David Fee to our Cascade Designs team,” said Cascade Designs President Paul Connolly. “David is a collaborative, analytical and charismatic marketing, sales, and product leader with extensive experience delivering strong long-term growth in a broad range of premium consumer goods categories. His knowledge and experience working with so many respected and successful brands gives us confidence that David is more than equipped to help Cascade Designs continue our momentum of growth.”
“I’m extremely excited to join the Cascade Designs team. This is my dream job,” said Fee. “I grew up using Therm-A-Rest and MSR products in the mountains of the Pacific Northwest. I still use them today. I’m particularly excited about working with a team that makes outdoor products in the USA. I look forward to working with this team to grow our world-class brands, and to ensure Cascade Designs continues to be a great place to work.”
Other roles Fee has held include Global Vice President of Sales and Marketing at Benchmade Knife Company, President of Garmont North America, and Senior Director of North America Sales at Yakima Products. David holds a bachelor’s degree in Mass Communications/Media Studies from Boston College and an MBA in Marketing and Strategy from Northwestern University – Kellogg School of Management.
Fee resides in Portland, Oregon with his wife and two children. Outside of work, Fee is an avid runner, cyclist, skier, backpacker, and camper.