Bogner Fire+Ice Extends Its Collaboration With Volkswagen

BOGNER FIRE+ICE extends its collaboration with German automotive manufacturer Volkswagen. Almost one year after unveiling the show car, the two brands are now launching the limited special edition: the ID.3 GTX FIRE+ICE.

For over 35 years, BOGNER FIRE+ICE has offered a dynamic and unconventional take on BOGNER’s unique sports fashion heritage. The brand stands for high-performance outdoor and ski apparel, fused with an urban spirit—bringing technical sophistication to contemporary sportswear. The ID.3 GTX FIRE+ICE pays tribute to the iconic Golf II Fire and Ice special edition from the 1990s, which was created in collaboration with Willy Bogner and quickly became a cult classic. Now, the new ID.3 GTX FIRE+ICE brings together electric performance with iconic design and heritage-driven details.

Visually, the ID.3 GTX FIRE+ICE makes a striking impression with its Ultra Violet metallic paint, accented by powerful red highlights—a nod to the signature BOGNER FIRE+ICE brand DNA. A unique FIRE+ICE graphic graces the C-pillar, while the alloy wheels feature blue paint with bold red details to emphasize its dynamic character. The roof spoiler is adorned with the original “Fire and Ice”-logo from the 1990s. As a special highlight, the side mirrors project a “FIRE” graphic (driver’s side) and an “ICE” graphic (passenger’s side) onto the ground.

Inside, the design reflects the synergy of the two brands. The seats and interior are finished in a two-tone concept: fiery red accents for “FIRE” on the driver’s side and icy blue details for “ICE” on the passenger’s side. Inspired by the quilting of BOGNER FIRE+ICE down jackets, the sport seats feature a quilted design with a zipper subtly suggested through contrasting stitching. The seatbacks are also embroidered with the “FIRE+ICE”-logo, creating a seamless fusion of automotive design and dynamic sports fashion aesthetics.

Daniel Hiendlmeier, Managing Director and Chief Brand Officer of BOGNER, overseeing the brands BOGNER and BOGNER FIRE+ICE says: “The revival of the collaboration between Volkswagen and BOGNER FIRE+ICE after more than 30 years—and the realization of a series production model—is a major milestone for us. What started as a spontaneous design idea for a showcar has evolved into a production-ready vehicle that excites both fans of the iconic Golf II Fire and Ice and a new generation. It’s a strong statement for the relevance of connecting fashion and mobility.”

Frank Wiesner, Managing Director and Chief Financial Officer of BOGNER, adds: “This unique partnership with Volkswagen unites two internationally successful German heritage brands that stand for quality, innovation, and design. It not only supports our global growth strategy for BOGNER FIRE+ICE but also sends a strong signal about the power of both brands in an international context.”

Martin Sander, Member of the Volkswagen Board of Management responsible for Sales, Marketing and After Sales emphasizes: “The response to last year’s show car was overwhelming. Many Volkswagen fans expressed a strong desire to see this car enter series production, and we were only too happy to make that wish a reality. The ID.3 GTX FIRE+ICE demonstrates the emotive appeal of our premium sports model, while also carrying a piece of Volkswagen history into the electric future.”

Limited to just 1,990 units, the ID.3 GTX FIRE+ICE is now available for presale—a true collector’s item for those who appreciate exceptional design and sustainable mobility.