Blue Tomato Signs With Protect Our Winters

The Austrian boardsport and lifestyle specialist Blue Tomato ( ) is expanding its cooperation with the global environmental protection organization “Protect Our Winters” (POW) and is now also the official merchandise partner of POW Europe . The partnership is based on a common interest in actively counteracting climate change and thus giving winter sports a secure future. POW was founded around 15 years ago by the US professional snowboarder Jeremy Jones, the focus of the organization is on supporting regional projects, educational initiatives and activism.

“We are really very proud to be working with POW. Their mission to protect the places where we experience adventure and live out our passions is closely aligned with the values ​​of our customers and employees, ”says Adam Ellis, CEO of Blue Tomato. “We see it as our duty to actively support and promote the work of such an organization. The POW collection stands for a more sustainable standard that is becoming increasingly necessary to combat climate change. Our support for the POW program is part of our goal of creating long-term positive effects for our communities. "

95 percent of the proceeds go to POW

If POW products are bought in the online shop or in one of the 65 or so Blue Tomato shops across Europe, 95 percent of the proceeds will benefit “Protect Our Winters”, which promotes environmentally friendly policies, sustainable transport infrastructure, and the move away from fossil fuels especially for clear leadership on the way to a climate-neutral energy supply by governments and companies. Every purchase helps the organization grow advocacy groups, provide people with important climate news, provide businesses and organizations with expertise, and connect with MPs and the outdoor industry to participate in that discussion.

“We at POW live from the conviction that trading is not only fun, but should also look cool,” explains Soren Ronge, European coordinator at POW. “The ten POW products available from Blue Tomato help us fund our activities, expand our reach and enable our supporters to proudly show that they are part of the POW movement. You will also receive something in return for your donation to our organization. In Blue Tomato we have found a perfect partner who, as the leading POW retailer for Europe, has 30 years of experience and a strong commitment to improving sustainability and the impact of its operations. ”


The Austrian Blue Tomato team riders Anna Gasser and Clemens Millauer also support the “Protect Our Winters” organization.  

“Protect Our Winters” (POW) was launched around 15 years ago by the American professional snowboarder Jeremy Jones. The focus of the organization is on supporting regional projects, educational initiatives and activism.


Share This Article