Adidas Renews Global Eyewear Licensing Deal With Marcolin Through 2032
Marcolin, among the global leaders in the eyewear industry, and adidas, a worldwide leader in sporting goods, are pleased to announce the extension of their global
eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032.
Marcolin is among the global leading groups in eyewear founded in 1961 in the heart of the Veneto district, Italy. It stands out for the unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation.
The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Christian Louboutin, Max Mara, Zegna, GCDS, MAX&Co., MCM, Pucci, BMW, K-Way, Kenneth Cole, Abercrombie & Fitch, Hollister, rag & bone, Timberland, GANT, Harley-Davidson, Marciano and Skechers.
Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries. At the end of 2024, Marcolin Group counted about 2,000 employees and net sales of €545.8 million.
This extension reinforces the successful partnership that began in 2020, under which Marcolin designs, manufactures, and distributes eyewear collections for both adidas labels. The renewed agreement continues to combine Marcolin’s expertise in high-quality eyewear with adidas’ expertise in performance and lifestyle innovation.
The two labels have their own unique DNA. **adidas Sport Eyewear** – Born from Sport, worn for Sport – is engineered for high performance, featuring advanced technical components and materials, designed and developed with a focus on athletes and active lifestyles.
**adidas Originals Eyewear** stands for lifestyle and streetwear inspired by sport and the culture born from it. The collection fuses modern streetwear elements with trendsetting design, providing fashionable, everyday eyewear that resonates with an aesthetic lifestyle.
Both companies are united by a common dedication to innovation, sustainability, and product excellence – values that will continue to be fundamental in the next stage of their partnership.
adidas eyewear collections will be available at the brands’ monobrand stores and in selected sports retailers and eyewear stores. adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of € 23.7 billion in 2024.
