Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports.
Diggins clinched this year’s overall World Cup victory where she became only the second American and first American woman to do so. The title was the culmination of a stellar 2020/21 season where she dominated four events, including the Tour de Ski as the first American victor.
“To be successful, I put everything I have into my process of preparing and showing up to training and races physically, mentally and emotionally,” said Diggins. “Partnering with Addaday provides me the tools I need to not only keep my body pain-free and recovered but also to stay relaxed, which allows me to maintain focus on pushing myself to new limits.”
“Jessie represents the qualities we value as a brand and her relentless determination to find her better inspires us,” said Chris Lieto, head of partnerships, Addaday. “We are honored to partner with her and provide her with the pain relief, relaxation and recovery resources she needs to continue redefining what is possible in her sport.”
Diggins joins Addaday athletes including Olympian and 23-time ITU World Triathlon Series medalist Katie Zaferes, Ironman champion and triathlon World Champion Tim O’Donnell and Olympic rock climber and World Cup medalist Brooke Raboutou, among others.