New Strategic Partnership Between SIA & European Outdoor Group (EOG), Uniting Two Industry Leaders & Strengthen the Global Ecosystem

Current SIA Premium voting members (to be assessed on a case-by-case basis) can now purchase an
International Add-On EOG Membership for $500/year. This membership grants you full
access to EOG’s premium benefits, including exclusive data, webinars, and event
invitations. Benefits include:

• Complimentary access to EOG’s CSR Newsletter and Executive Updates.
• EOG’s State of Trade topline insights: The State of Trade report delivers annual
  sell-in data for the European outdoor market. The report measures wholesale value
  and units by season across Apparel, Footwear and Equipment.
• European Outdoor Market Intelligence Service (@ EOG Member pricing): This
  new data service from the EOG and Sporting Insights provides retail sell-out
  analysis for the outdoor market. The dashboard is now live in the UK and France and
  will launch in Germany, Austria and Switzerland in Fall 2025. A Winter Sports
  dashboard is set to launch in 2026.
• Carbon Reduction Project (@ EOG Member pricing): The aim of this project is to
  reduce greenhouse gas emissions and/or increase renewable energy usage within
  the outdoor industry supply chain. The project exploits the fact that, while supply
  chains are global and diverse, many outdoor companies share suppliers.
• Single Use Plastics Project: Started in 2018, the Single Use Plastics Project has
  sought to research and assess the impact of plastic bags in the supply chain of
  outdoor clothing and equipment, and to work swiftly towards making a meaningful
  impact on the problem. Over 45 brands and retailers from the outdoor industry are
  working together to take responsibility for their single use plastic poly bags.
• EOG Summits: Are business-focused gatherings of senior outdoor industry
  professionals. This year the EOG hosted the inaugural Outdoor Impact Summit in
  Munich.

SIA says  "We’re Excited to Announce a New Strategic Partnership Between SIA and the European Outdoor Group (EOG), Uniting Two Industry Leaders to Better Support Our Members and Strengthen the Global Ecosystem."