Drive for Deals: Indy Pass Launches Unique "License Plate Club" For Free Skiing

Across the globe, skiers and snowboarders are finding a novel way to earn unlimited free turns at independent resorts, thanks to the newly launched Indy Pass License Plate Club. This innovative program, which debuted in mid-June 2025, rewards "devotees of the Indy Revolution" with a complimentary Indy+ Pass each season, simply for displaying an Indy Pass-themed personalized license plate on their vehicle.

The concept is simple: customize your car's license plate with a message that creatively promotes the Indy Pass and the spirit of independent skiing—think "SKI INDY," "INDY PASS," or other clever variations. Participants are also encouraged to add an Indy Pass sticker near their plate to truly "sell the dream."

Once the personalized plate is acquired, members of the club are asked to submit a photo of their new license plate and active registration to Indy Pass, or post it in the Indy Passholders Facebook group. Upon approval, they receive a free Indy+ Pass for the current or upcoming season. The most exciting aspect? This isn't a one-time deal. As long as the personalized plate remains active and relevant, the free Indy+ Pass will be renewed annually, offering potentially years of free skiing and riding.

The Indy+ Pass, the highest tier offered by Indy Pass, provides two free lift tickets and a third discounted day at each of its extensive network of partner resorts, which now spans over 250 ski areas across four continents. This unique promotion has garnered significant attention, becoming a marketing director's dream come true, with enthusiastic participants from states like California, Utah, Virginia, Michigan, and Vermont already showcasing their Indy pride on the road.

The initiative highlights the pass's commitment to its community and the grassroots movement it represents. The Indy Pass itself has gained a cult following in recent years, often selling out for the upcoming season before the current one even concludes, with a current waitlist for those looking to join the independent ski movement.

For those considering joining the Indy License Plate Club, it's advisable to check with Indy Pass via email (info@indyskipass.com) to confirm that their chosen wording will be accepted before committing to the plate purchase. While creativity is encouraged, the wording must be relevant to both Indy Pass and skiing; for example, "Indy 500" would not qualify.

They say:

"Say hello to the “Indy License Plate Club”, an invitation from yours truly offering a chance to score a free Indy+ Pass. The rules are simple: rock a personalized “Indy Pass” message on your plate and get a free Indy+Pass for each season the plate is active.

All devotees of the Indy Revolution are encouraged to apply for the club.

Here's how it works:

1. Purchase vanity license plate with relevant wording, e.g. "Ski Indy", "Indy Pass", or something else you've thought of.

2. Slap an Indy Pass sticker somewhere near the plate, to really sell the dream.

3. Email a photo of both your new license plate and active registration to us at info@indyskipass.com and we'll provide you with an Indy+ Pass for the upcoming/current season. For bonus points, post a photo of your plate in the Indy Passholder Group on Facebook to show it off. This offer is valid for the duration of your plate, as long as the registration is active.

Indy Pass withholds the sole choice in whether a free pass is awarded or not based on creativity. Thank your for your support."

This "offbeat, fun initiative" is more than just a promotional stunt; it's a celebration of the independent ski spirit, encouraging skiers and snowboarders to showcase their love for local hills and hidden gems while supporting a nationwide movement that values authenticity and accessible mountain experiences. As more "Ski Indy" and "Indy Pass" plates hit the road, the slopes are set to be a little bit freer for a growing community of passionate independent mountain enthusiasts.