Whitefish Mountain Resort announced that it has set a new record with more than 382,000 total skier visits. The northwest Montana resort beat its previous record set in 2016/17 by more than 35,500 total skier visits. This year also marked a record for preseason winter season pass sales—up four percent over the previous season’s record year.
While the additional season pass holders helped top the skier visits records, Mother Nature also played a role bringing storm after storm giving the resort 410 inches of snowfall, its second best snowfall in 21 years behind 2007/08 when it recorded 426 inches. The settled base depth on April 8 (Closing Day) was at 164 inches—the most on record in the last 21 years. During the 123 days of Whitefish Mountain Resort’s season it snowed 80 days.
“We are extremely grateful to have such a dedicated community of season passholders and loyal returning out-of-town guests. Additionally we continue to welcome a steady stream of first-time guests,” Whitefish Mountain Resort CEO Dan Graves said, “With the continued growth in skier visits, we will continue with our commitment to improving the guest experience while maintaining affordability as well as our exceptional, easy-going hospitality that encourages our guests to keep coming back.”
Even with skier visits up this season, Whitefish Mountain Resort management was pleased how the addition of East Rim/Chair 5 has helped to disperse guests in such a way to maintain the experience of uncrowded slopes. Additionally Phase 1 of the Ed & Mully’s remodel played a role in the restaurant and bar having one of its best seasons yet. Phase 2 of the remodel will happen this summer and will give the interior a fresh new look including new finishes, lighting, fireplace, carpet and restroom upgrades. The kitchen will receive a new design and equipment.
In addition to skier visits, Whitefish Mountain Resort’s Ski & Ride School broke records in enrollment for seasonal programs most notably in the Buckaroos Program for three and four-year-olds. The Kids Center was also in record territory with growth in both out-of-town families and locals.
Season pass holders skied more than ever before in the 2017/18 season surpassing last year’s total by nearly 70,000,000 feet setting a new record of 2,098,833,477 feet. This marks only the second time reaching the milestone of two billion vertical feet. Local residents make up roughly half of the skiing population at Whitefish Mountain Resort.