Skiing Pioneer Doug Pfeiffer Passes

It is with sadness that we report the passing of Doug Pfeiffer freestyle pioneer, co-founder of PSIA and editor of several ski related mazines.

Doug Pfeiffer gained acclaim as an innovative ski teacher who knew how to provide his students with fun – and plenty of it – an attribute which subsequently was to bear fruit with his championing of a whole, new, creative sporting outlet for the youth of America, or as he put it, “an indigenous American folk art and body language.”

Freestyle pioneer Wayne Wong said "DOUG, my friend, mentor, and inspiration….Thank you for the life you have given to me and the rest of the Worldwide Freestyle Family and Community…. I SHALL MISS YOU DEEPLY"

Shortly after World War II, Doug left his native Laurentian Mountains (Gray Rocks Inn, Mount Tremblant) where he had established a fine record as a Registered (Certified) member of the Canadian Ski Instructors Alliance. Intent on becoming “the world’s best ski teacher,” he went to California’s Squaw Valley to teach and study with the creator of the French parallel method, Emile Allais. There, he earned his American certification from the Far West Instructors Association; again as highest scorer for the year and in subsequent years headed the organization as its president.

Doug served as ski school director at Kratka Ridge, Moonridge and Snow Summit, all in California and at Loveland Basin in Colorado. His summers were spent in college studying psychology and methods of teaching toward acquiring a BA in Vocational Education and a California public school teacher’s credential. To support his ski teaching goal, he taught fifth and sixth grades for several years.

Perhaps capping his career as a ski teacher was his five-year involvement with Bill Lash, Willy Schaeffler, Paul Valar and others in founding the Professional Ski Instructors of America in 1961 and then serving on its board of directors as treasurer for the next four years. He is still an active certified ski instructor, working on yet another two or three ski books.

Doug published his first book, Skiing…with Pfeiffer in 1958. Though humorous, it presented some new, serious concepts about ski techniques that helped lay the groundwork for the understanding of ski teachers.

Doug served for thirteen years as editor-in-chief of the following Ziff-Davis magazines: Skiing, Skiing Trade News, Skiing Area News, Skiing International Yearbook and Skiing Trade Show Daily. He wrote hundreds of articles for these publications, many considered controversial but which proved prophetic and changed the sport for the better. Sun Valley’s Bill Janss called him “skiing’s angry young man who wants change now.” His primary focus was on “how to ski better and have some fun.”

In addition to his appearances in the annual films of the popular ski movie makers, Doug did more than a hundred “how to ski for fun” spots on local TV. He was a sought-after speaker on the regional civic-service-club luncheon circuit, always extolling the joyous personal values of becoming and being a skier, promoting skisport.

When Doug joined Skiing, he moved from the San Bernardino Mountains to Denver (Loveland Ski Basin) and then to New York City. In addition to his editorial endeavors, he continued his “evangelizing” for skisport, appearing as a featured personality in major USA cities at the annual fall ski shows developed by Harry Leonard. Through “open-end interview” recordings distributed to almost 500 radio stations, he was heard by millions of potential skiers. Between 1965 and 1975, he was “The Voice of Skiing.”

By 1972 such was his presence, he was chosen as commentator for the nationally televised “Killy Challenge” as well as co-hosting with Suzy Chafee a TV series called “The World of Skiing.” Further, he served as “colorman” on the original “Battle of the Sexes” CBS-TV shows.

Around that time, he began development of a program concept (known today as freestyle skiing) which in less than three years radicalized many aspects of ski sport. It created enormous interest on TV and in the ski press. It excited thousands of young athletes to take up skiing and gave the ski equipment and clothing manufacturers a much needed, creative and commercial boost.

Doug Pfeiffer was elected to the U.S. National Ski Hall of Fame in 1987.

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