Ski Amade Partners With Smart Pricer: Will Introduce An Online Early Booking System In Winter 22/23

Ski amadé, the largest ski association in Austria, and Smart Pricer GmbH, one of the leading companies for pricing analyzes and dynamic pricing software in the mountain railway and leisure sector, officially announce the continuation of the joint cooperation after the successful completion of a multi-part analysis project.

Based on a comprehensive data analysis, simulation and one-year test phase in winter 21/22, the cooperation between the two companies has resulted in a dynamic online early bird system, which will be available from October 2022 in the web shops of the entire Ski amadè network for all 5 regions, 25 locations and 760 km of slopes will be introduced.

"The very good acceptance among our guests, the commercial benefit in winter 21/22 and Smart Pricer's comprehensive pricing know-how have convinced us that this is the right way," says Christoph Eisinger, Managing Director of Ski amadé.

"In winter 22/23, all guests have the choice to buy online early in order to secure low prices, especially at times when occupancy is lower, or to continue buying spontaneously at the cash desk at the cash price," adds Wolfgang Hettegger, President of Ski amadé and Managing Director of Snow Space Salzburg.

From Ski amadé's point of view, complete transparency and control over pricing is just as important as customer benefit. Accordingly, Smart Pricer's software solution based on dynamic pricing offers a balanced balance of manual and automated control options.

Manuell Schnell, Head of IT Projects and Billing at Ski amadé adds: “We retain full control by setting minimum and maximum prices as well as commercial targets. Within this framework, optimization is then carried out daily and fully automatically. If necessary, we can also intervene manually at any time via the Smart Pricer web tool.”

Franz Holzer, Managing Director of SKIDATA Austria, adds: “The interaction between SKIDATA and Smart Pricer takes place within the framework of a product partnership. In this way, we can implement the current requirements and wishes of the mountain railways and set new trends.”
“The digitization of the mountain railway industry is progressing. Via our interface with Smart Pricer, our customers can access state-of-the-art pricing know-how and algorithms,” adds Roland Dessovic, Managing Director of

Christian Kluge, Managing Director of Smart Pricer GmbH, concludes: "The majority of Swiss mountain railways are already using dynamic pricing and have increased sales by +5 - 15% and online shares to over 30%. We look forward to working with the largest ski association in Austria and, after Sölden, Gurgl and the entire Ski amadé association, we also see great potential in other Austrian, Swiss and Italian mountain railways.”

Smart Pricer provides mountain railways, leisure providers and attractions all over the world with modern solutions and the necessary tools to improve ticket sales and better manage visitor flows through price optimization. The pricing experts from Innsbruck and Berlin have already dynamically priced more than 100 million tickets. Today, Smart Pricer is the go-to partner for many top companies, such as FC Bayern Munich, Bergbahnen Sölden and Gurgl, Zermatt Bergbahnen AG and the Aletscharena.

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