Prowinter 2024 - A successful 24th Edition

With over 200 winter sports brands, 3,500 trade visitors and many highlights, Prowinter 2024 was able to further strengthen its role as a leading industry meeting point. The success of the twenty-fourth edition of the B2B trade fair was confirmed by the satisfaction of the exhibitors and increased interest from abroad. Further evidence of the event's growth trend is provided by the success of the first edition of the Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia.

Prowinter 2024 impressed both exhibitors and trade visitors from the winter sports industry. The results of the twenty-fourth edition confirm the event's growth trend and contribute to the B2B trade fair becoming increasingly established as an important meeting point for the Alpine winter industry.

The satisfaction of the exhibitors

Over 100 companies with over 200 brands took part in the trade fair, which welcomed over 3,500 trade visitors.

Alex Planker from Socrep is extremely satisfied with this year's innovations at Prowinter: “It was once again a very positive experience. There was a lot of interest, especially on the first two days of the trade fair, when we were able to offer our customers an additional service at the Prowinter Test Days in Carezza. We firmly believe in the potential of this new format and expect even greater success in the future.”

Elizabeth Zhou from the Chinese company SUN Winter Sports Technology (Zhangjiakou) Company Ltd also drew a positive conclusion: “The fact that we took part in Prowinter for the first time was enormous. We are very happy that we were able to secure so many orders: the industry experts have recognized the quality of our products and that is the most important thing for us. Truly an overwhelming success.”

The numbers from the Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia

Not only were the visitor numbers convincing, but also the response to the new Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia. This initiative allowed sellers and rental companies to carry out the first tests of the season on the slopes of the Carezza ski area on Wednesday 10 and Thursday 11 January, testing the products of the 2024/25 season themselves

The date for the 25th edition of Prowinter can already be marked in the calendar: In 2025, the B2B event will again take place in January as the first trade fair of the year, with many new products and initiatives.

The mood among the distributors

The expansion of the trade fair by an additional exhibition day and the numerous new initiatives show that the winter sports sector is in good shape and that the postponement to January was the right decision. This growth trend is confirmed by data from Prowinter Labs, which measures the mood among 106 rental companies and was presented by Alfredo Tradati on the afternoon of the last day of the trade fair.

Compared to the previous year, the proportion of respondents who expect an increase in sales in the 2023/24 season rose by 10 percentage points to 24%. 56% said they expected to end the winter season with the same sales as 2023, while only one in five expected a decline in sales compared to last year. In addition, 93% of those surveyed confirmed that they had increased their product range.

The majority of respondents (62%) testified that the increase in the cost of ski passes has no impact on the number of skiers. This value remains stable compared to the previous year. One in four respondents said the number of bookings for Christmas had increased - a share that was up 13 percentage points compared to last year. 65% of respondents said bookings were in line with the previous season's average, and only 10% reported a decline in bookings.

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