Following the idea of freedom, open aisles in the middle conveyed the true outdoor spirit and served as a space for staging relevant themes. In addition, all halls gained a strong and consistent first row in the style of a shopping mile and offered more room for the presentations of the exhibiting companies.
Themes presented at the fair ranged from classic outdoor activities like hiking, trail running, water sports and urban outdoor to the first-time integration of adventure travel and bikes. Also very well received was the new Cross-Industry segment, with presentations at the trade fairs automatica, electronica, EXPO REAL, IFAT, LOPEC, LASER World of PHOTONICS and transport logistic, as well as presentations by representatives of the respective industries, which demonstrated the potential for cooperation with other industries outside the outdoor sector.
By expanding the traditional concept of outdoor, OutDoor by ISPO was able to attract many new exhibitors. In one reflection of this, Gabor, a company with a long tradition, showcased its products for the very first time at an outdoor trade fair by being part of the Shoe & Trailrunning Village. Other new exhibitors included the bike softgoods brands ION and Endura as well as Billabong, Element and Griffin that had booths in the new urban outdoor area THE BORDERLANDS™. The complete bicycle brands Husqvarna, Scott, Raymon, BH Bikes, Cake, Ttici, Geos, HNF Nicolai and TQ Systems showcased their products as part of the bike test track.
The trade fair also offered a broad range of talks, presentations, shows and discussion groups that addressed business-related issues in all segments, as well as tips and inspiration for the point of sale and customer assistance. Thematic round tables that included widely known companies focused on the direction and visions of the expanding climbing community and the outdoor shoe industry.
“With OutDoor by ISPO, Messe München is providing the exact modern platform that the industry needs to address the changes currently sweeping through the market,” said Arne Strate, the General Secretary of the European Outdoor Group. “We are looking forward to working with the ISPO team and offering a far-reaching international forum in the future.”