Otztal Launches 'Inside Card' - New Guest Card
The Ötztal is one of the most overnight destinations in Austria. When tourism is restarted, TVB Ötztal Tourismus will once again take the lead in terms of customer loyalty. With a new guest card, integrated in the digital holiday companion and linked to the Experience Shop, the Ötztal Inside Card offers a service with added value.
After booking, every overnight guest receives a link to the digital holiday companion of his accommodation with an integrated guest card. Free. The Ötztal Inside Card includes a variety of free services such as participation in seasonal events, exclusive price deals in the experience shop, inexpensive special offers such as rescue insurance for the entire stay and all sports, greatly reduced to free trips on the local buses, and much more the card project from feratel media technologies AG.
The Ötztal Inside Card can be upgraded to the Ötztal Inside Summer Card during the summer months. In this way, the guest can also use the summer infrastructure such as mountain railways, swimming pools and lakes, leisure facilities, museums, and much more. including directly in the digital travel companion).
The motto of the new guest card is: Right in the middle instead of just being there. During the travel period, the guest has the Ötztal Inside Card at hand on their smartphone around the clock, integrated in the accommodation company's digital travel companion. The digital travel companion, in turn, only shows offers, services, events, etc. for the respective stay period of the guest. That means, no information too much, no information too little. In addition, the guest can book experiences quickly and easily in the experience shop, which is also integrated.
Guest cards are part of the repertoire of successful tourism destinations. Because how to attract guests and, above all, how to retain them, how to increase added value in the region, these are key questions that tourism professionals are constantly and incessantly confronted with. Those responsible for tourism in Ötztal have been using the guest card as an instrument for years. A customer loyalty tool that includes numerous inclusive and discount services. What is new is that this guest card is now available in the digital travel companion of the respective accommodation company and there is a link to the Experience Shop.
Many regions have a quantitatively and qualitatively excellent offer. However, the most attractive offer is of no use if the guest does not take advantage of it. Professional bundling and marketing are the key to success. The feratel solution ensures simple and, above all, efficient destination marketing. The Ötztal has been relying on this for years. Whether as a cardboard, PVC or mobile guest card is of secondary importance. Concept, services and technical implementation are essential to attract and retain new guests and at the same time to create the basis for future strategy and marketing measures. This is exactly what is achieved with feratel's Card solution.
