New Helly Hansen Store Now Open In Downtown Denver

Helly Hansen, a leading global ski and outdoor brand trusted by professionals around the world, is proud to announce that its first store in Denver, CO, located at 16th and Market Street in the Basecamp at Market Station development, is now open. The new 3,000 sq. ft. store enables Helly Hansen to directly connect with, serve and support the Denver market with a wide range of technical ski, outdoor and lifestyle apparel and footwear.

Helly Hansen holds nearly 150 years of knowledge and expertise creating performance-driven apparel, and has developed lasting professional partnerships with numerous athletes, teams, mountain guides, search and rescue organizations and ski resorts around the world, including Vail Resorts. As part of the brand’s strategy to grow its presence in key markets throughout North America, there have also been recent store openings in Newport, RI and Vancouver, BC. Helly Hansen currently operates 13 brand stores in the US and Canada, including locations in Boulder and Breckenridge.

“We’re excited to open our first store in Denver, a city that has long been at the heart of outdoor adventure,” says Paul Gillen, VP DTC, Helly Hansen. “This store is a key step in our commitment to the Denver community and the wider outdoor and winter sports market. Expanding into strategic locations like Denver allows us to deepen our connection with existing customers, while also introducing Helly Hansen to new audiences.”

To celebrate the store’s opening, Helly Hansen is offering in-store promotions through May 26, including savings of up to 30% and a gift with purchases over $100 on May 24 and 31.

Trusted by professionals to create gear that’s built to perform in the most extreme environments, Helly Hansen’s latest Spring/Summer 2025 Collection features an array of new styles and updated bestsellers, purposefully designed to help people stay and feel alive. To learn more about Helly Hansen and see what’s new for the upcoming season, please visit the new store location at 1415 16th Street in Denver, CO, open 10 a.m.–7 p.m. Monday through Saturday and 10 a.m.–6 p.m. on Sunday, or go to hellyhansen.com.