Merrell Names Janice Tennant As Chief Marketing Officer

Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team.

Janice Tennant

Janice Tennant

In this key role, Janice will lead Merrell’s global marketing efforts, executing strategies to advance the brand’s purpose of sharing the simple power of being outside and driving long-term growth for the brand around the world.

“I couldn’t be happier to have Janice on the team,” said Hufnagel. “She’s a thoughtful, consumer-centric and strategic marketer – but perhaps most importantly – she’s a builder and leader of exceptional teams. As Merrell enters its 40 year, Janice is the perfect person to help write the next chapter in our story.”

Promoted in April and officially starting today, Janice joins Merrell with more than 18 years of global brand-building experience, most recently serving as Chief Marketing Officer for Cat Footwear, a brand within the Wolverine Worldwide portfolio and global footwear licensee of Caterpillar Inc. Janice helped lead the brand through a successful repositioning. These efforts contributed to all-time record revenue in 2019 through coordinated global product launches, elevated integrated marketing campaigns, and a strong pivot to a digital-direct offense.

Prior Cat Footwear, Janice was a Director of Marketing at Kimberly-Clark and PepsiCo, gaining extensive experience across brand management, digital marketing, new product development, customer marketing, and multi-cultural marketing.

Janice holds an MBA from the University of North Carolina – Chapel Hill and is a graduate of Queen’s University in Canada with a degree in Physical and Health Education, where she developed her passion for encouraging people of all abilities to participate in physical activity to help them live their best lives. Her passion for the outdoors started on her first camping trip with York Youth Connection Camp in Toronto and continues today as she and her husband pass this tradition on to their two sons.

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