Mammut, a Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort (JHMR).
Mammut has deep roots in the mountain safety industry and a reputation as a leader in technical innovation, from the invention of the first nylon climbing rope in 1860 to the development of the benchmark-setting Barryvox avalanche beacon in 1968. The trusted brand engineers some of the best snow sports and mountaineering apparel and equipment available, and has progressed its offering as an outfitter and official apparel and mountain safety equipment partner with one of the most iconic big mountain ski resorts in North America, Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming.
“Mammut feels strongly about collaborating and partnering with on-brand resorts such as Jackson Hole because of our brand synergy and shared values, goals, and missions” said General Manager of Mammut North America, Kris Kuster. “Outdoor immersion is our passion but safety is our primary focus. Our products are geared towards premium performance, which aligns with Jackson Hole’s resort needs, and together we look forward to contributing to an exceptional experience for not only employees but also resort visitors and guests.”
Mammut’s relationship with JHMR began in 2018 with a mountain safety partnership with Jackson Hole Ski Patrol (JHSP), to provide JHMR’s Ski Patrollers with the most trusted and advanced safety equipment on the market. Starting the Fall-Winter 2020 season, JHMR and Mammut worked closely together to design and develop a completely custom uniform apparel program for all JHMR employees and departments, ensuring staff has top-of-the-line equipment and outdoor work apparel to suit every demand for working, skiing, and riding in the mountains of Wyoming. With JHMR’s specific needs and unique mountain resort environment, Mammut chose to pivot from their standard conventions usually reserved for other resort partners, and pursue a ground-up approach to meet the individual needs of each JHMR department resulting in a unique collection that services not only Ski Patrol, but also Jackson Hole’s renowned Mountain Sports School and all mountain operations including front of house, retail, and resort staff.
Jackson Hole Mountain Resort’s Chief Brand Officer, Tyler LaMotte is pleased with the expanded relationship, noting, “Mammut product is well matched to meet the technical performance and safety needs of JHMR’s staff. Having wearable equipment that our employees can trust is essential given the unique mountain conditions we face here in the Tetons. The Mammut team understood from the onset that outfitting JHMR would be a different endeavor with special product features and details and I am pleased they went above and beyond to meet our requirements.Our entire organization is excited about this new partnership and getting kitted out with the new gear before the snow flies.” LaMotte expands, “The brands are well aligned to bring the best of outdoor to our guests, and this partnership will have a strong impact across all our channels and touchpoints, not just on-mountain but also across retail and all of JHMR’s outlets.”