Les 3 Vallées Launches Brand New Press Website For Journalists And Content Creators

The world’s largest ski area, Les 3 Vallées, has launched a new website and online portal dedicated to journalists and content creators.

This site is designed to make things easier for journalists and influencers in the UK and includes a number of elements:

Full digital press kit for Winter 25–26 (media angles, updates, stories)
Media library with photos, logos, videos and fact sheets
Press contacts and ambassador profiles with assets
A space that will be updated regularly with all the latest news

Les 3 Vallées chose to put the press kit online, in a digital format, for a number of reasons, including:

Accessibility: designed mobile first, the press kit can be accessed anywhere, anytime – even via a simple QR code.
Practicality: every page provides the full text as a downloadable PDF, plus a direct link to a selection of HD visuals in our media library, where images can be resized instantly before downloading.
Reactivity: quick and easy updates ensure the content is always up to date.
International: available in English and French, with German coming soon, to serve its main markets more effectively.
Visibility: improve online discoverability and ensure stronger presence in the age of AI-driven search.
Dedicated space: a press hub that will continue to grow with new sections and resources over time.
Modernity: offering the media a sleek, digital-first experience, aligned with today’s standards.
Sustainability: reducing the use of paper by prioritising a digital format.

Melina Laymond, Head of Communications for Les 3 Vallées, said: “We had been thinking about moving to a 100% digital press kit for some time, and I’m extremely proud to see it finally come to life. This new tool perfectly reflects our ambition: to offer the media a practical, modern and easy-to-use platform where all the resources are just a click away. I’m confident it will meet the expectations of journalists and content creators, while showcasing the strength and dynamism of Les 3 Vallées all year round.”

The digital press kit is available in English and French – and soon in German.

Digital Press Kit link: press.les3vallees.com/en

Les 3 Vallées News

There’s a number of new openings across Les 3 Vallées to highlight, listed below, with further details available in the new digital press kit.

Lifts and Transportation:

Val Thorens – Cime Caron cable car reopens with brand new cabins
The iconic Val Thorens cable car makes its grand return this winter with two brand new cabins. It allows direct access from the resort to the unique summit of the Cime Caron, perched at 3,200 metres. Skiers and pedestrians alike can once again enjoy this spectacular ascent and admire one of the most beautiful panoramas in the Alps, at the heart of the Les 3 Vallées ski area.

Val Thorens – CARON 3200: the high-altitude meeting place
At the highest point of Val Thorens (3,200 m), the Caron 3200 complex, inaugurated last winter, has already established itself as a must-visit spot. It includes a restaurant, wine bar, viewing deck with snack bar, and an 80 m² events and exhibition space. With 360° views including Mont Blanc, it strengthens the link between Val Thorens and Orelle.

Méribel-Mottaret – New Côte Brune Gondola
The historic Côte Brune chairlift (1991) is being replaced by a modern 10-seater gondola. With a €25 million investment, capacity will increase from 2,200 to 2,600 people per hour, further strengthening the link between Méribel, Val Thorens, and Les Menuires. Opening December 2025.

Courchevel – New Chenus Gondola in Courchevel 1850
After 55 years, the iconic Chenus gondola is being completely renovated. With a €20 million investment, the new 10-seat eco-designed cabins will double capacity from 1,200 to 2,400 skiers per hour. Opening December 2025, this lift sets a new benchmark in comfort and efficiency. The project improves the skier experience with a relocated departure station for smoother flow and an arrival station offering new services such as a picnic room and public toilets.

All news and assets on transportation can be found in the NEW digital press kit here: press.les3vallees.com/en/guide/mobility-and-inter-valley-connections

New accommodation:

Saint-Martin-de-Belleville – Chalet Lenafaju
This large new chalet is built into the hillside above Saint-Martin-de-Belleville. Lenafaju accommodates up to 14 guests across 6 bedrooms, with 9 beds and 9 bathrooms. With a sauna, gym, and hot tub on a private terrace, it raises the bar for luxury stays in Saint-Martin-de-Belleville.

Brides-les-Bains – B&B Home, Alpine conviviality
Freshly renovated, the former Grand Hôtel des Thermes has been given a new lease of life as B&B Home Brides-les-Bains 3 Vallées. Open year-round, it blends the warm spirit of a guesthouse with modern comfort, with 102 contemporary rooms. Its location remains a major asset, with a covered walkway leading directly to the Thermal Spa and the Olympe gondola just 250 m away, offering quick access to Méribel and the entire 3 Vallées ski area.

All news and assets on accommodation can be found in the NEW digital press kit here: press.les3vallees.com/en/guide/accommodation

Gastronomy news:

Courchevel – Thomas Prod’Homme awarded two Michelin stars at Baumanière 1850
Last March, the Michelin Guide awarded a second star to Chef Thomas Prod’Homme for his outstanding cuisine at Baumanière 1850. Located in the elegant Hôtel Le Strato, the restaurant will be even more sought-after this winter. The Guide praised his cooking as “precise, complex and particularly generous,” oscillating between Mediterranean influences and local flavours.

All news and assets on gastronomy can be found in the NEW digital press kit here: press.les3vallees.com/en/guide/gastronomy

Major Events: