Kästle USA Hires Industry Veteran Justin Heanue To Lead Sales Team

Since it was relaunched to the North American market in 2007, Kästle has won renown as a top manufacturer of high-quality and high-performance skis for committed skiers. More recently, the brand has rededicated itself to the ultra premium and premium ski categories.

To that order, effective immediately, Justin Heanue is Kästle USA’s Alpine Sales Director, working alongside President and CEO Steven Poulin in the new Portsmouth headquarters.

Heanue joins Kästle after a lifetime in the industry—as a kid he cleaned rental boots at Pedigree Ski Shop under the supervision of his father. In college, he worked ski shop sales floors and fitted boots. A stint as a tech rep for Nordica followed. But his history with premium and ultra premium brands is most critical to Kästle’s path forward. Heanue has driven growth as a national sales manager for Blizzard-Tecnica (2018–2023) and Stöckli (2023–2025).

With Kästle, Heanue sees nothing but opportunity. “The ski industry is incredibly competitive right now,” he says. “There are a lot of big companies making high performing skis. But Kästle is a privately owned, 100-year-old Austrian brand with a track record of building amazing products. By making the best skis possible, Kästle has stood apart in the past and that product-first approach will allow us to stand apart going forward. I’m thrilled to help grow our position in the premium market.”

With the full support of Kästle Austria, which has invested in a new $6M finishing line and is now fully committed to the North American market, the brand is living up to its heritage of producing ultra-premium and premium all mountain, freeride, and frontside skis.

“Bringing Justin onto what is already a powerhouse alpine team is a sign of Kästle Austria’s belief in the brand, and more importantly, our position in the US market,” says Kästle USA President and CEO, Poulin. “With Justin leading our sales force we are putting the pieces in place to introduce more skiers to our incredible products. As we roll out the new Kästle, please stay tuned for more exciting developments.”