- Knowledge sharing for the digital sports business
- High level speakers from Wirecard and Zalando to attend
- Discount tickets available online
Digitalization opens a wide range of potential and new opportunities for sports retailers and the sporting goods industry. This means, digital competencies will be an increasingly crucial factor for remaining competitive in the future. Christoph Rapp, Project Manager of the ISPO Digitize Summit: “Understanding digitalization, recognizing opportunities and finding solutions—we are giving participants all of this in a consolidated two-day event to get them ready for the digital transformation.” The agenda offers various formats to meet the different requirements of visitors: Spokespersons and pioneers of the digital industry will present their views of visions and trends, experts will use case studies to show how digitalization can be put into practice. Participants will also be able to gather valuable practical experience in workshops. Providers will explain today’s digital services and solutions in the Experience Area.
Four major areas of activity will be highlighted: Data Analytics & CRM, Digital Talents & Recruiting, Change Management & Digital Culture and Digital Infrastructure. Among other things, these topics will address the issue of how brands and sports retailers can gain a better understanding and a full picture of their digital customers. This knowledge will give companies a critical competitive advantage. Another question is how to improve the analysis of customer data so it can be used for an optimal customer journey. This work often requires specialized employees. But what’s the best way to attract these digital talents for your own company? In addition, the digital transformation represents a cultural shift for many companies. Exploring how employees can be supported, processes changed and ultimately a competitive digital infrastructure established—at the ISPO Digitize Summit, experts will provide answers to these questions.