Every year, Ski Area Management Magazine (SAM) names 10 resort employees under the age of 30 who are enthusiastic about and committed to leading the industry into the future. According to Katie Brinton of SAM, "The industry is facing several challenges: an aging guest and leadership demographic, static skier visits, climate change, and more. But these rising stars don't just see the problems, they see solutions, too. And they are eager to help." Holiday Valley's Snowsports Director, Allie Doro, age 28, was selected to the 10 Under 30 group for 2018. Allie was nominated for her passion for skiing and her ultimate goal of making skiing fun for guests and staff.
After spending 5 years teaching at Steamboat and Aspen in Colorado, Allie was hired for the 2017-18 season to co-direct the Holiday Valley Snowsports School. She will be the sole director in the 2018-19 season, where she will be responsible for 250 instructors and coaches including Ski and Snowboard School instructors, Training Center coaches and the Lounsbury Program adaptive instructors.
Allie believes the Snowsports School's role is not to just teach skiing and snowboarding but to create excitement about the sport in general and make each day on the mountain a new experience. In addition to her role as Snowsports Director, last year she was successful in earning a spot on the PSIA-E Development Team. She feels that her goal of becoming a PSIA Examiner serves as an example to her staff to push themselves to continue learning and improving their skills and their knowledge of the sport.
One of Allie's initiatives in the 2017-18 season was to emphasize personalizing the guest experience and to make the lesson specific to each guest's needs. It not only resulted in greater customer satisfaction, but also kept instructors invested in each lesson they taught.
Dennis Eshbaugh, Holiday Valley's President and General Manager, began his career as the director of the Holiday Valley Ski School. "I'm pleased and proud of what Allie has accomplished in just one season. She brings fresh ideas and a ton of enthusiasm to our company. Along with other young staff on our Administrative Team, she can look at challenges in a different way and come up with unique solutions that work. I congratulate Allie and all of the 10 Under 30 group."
Holiday Valley is Western New York's largest year 'round resort featuring 60 slopes and trails, 13 lifts, 3 base lodges, slope side lodging and dining, conference facilities, an 18 hole golf course, a tree top aerial adventure park, a mountain coaster and a summer pool complex. Holiday Valley is New York State's most visited ski resort.