HALTI Partners With Ski Sport Finland
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Halti, the sustainable Finnish outdoor brand, has signed a multi-year agreement with Ski Sport Finland covering the Alpine and Mogul national teams until 2028. Halti has been the official outfitter of the Finnish alpine team from 1999 to 2017 and now Halti is back as the official supplier of winter sports clothing, training clothes, underwear and other equipment such as backpacks. The Fearless Finns athletes have shown an open-minded approach, and international success has been clearly visible. The return to the alpine circus is one of the factors that strengthens the commercial position and recognition of the Halti brand both in Finland and in international markets. Halti have carried out a significant brand renewal, the focus of which is on high-quality products, Finnish “sisu”, long experience in equipping for extreme conditions and authenticity. The Alpine team represents all of this with its own work. In addition, the collaboration increases the brand's awareness in international markets, where Halti is on a growth trajectory. |
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It is great to be able to join the Alpine team as a partner, and the timing is perfect: Halti will be 50 years old in 2026, and it is also an Olympic year. The athletes will also actively participate in product development by providing feedback on the products they use and by bringing forward their own ideas. It is difficult to find a better use test for Halti products than long-term use in demanding conditions. Ski Sport Finland's CEO Janne Leskinen is pleased with the domestic partner: "It is a pleasure to collaborate with a domestic brand and move towards our common goal: to achieve success at the international top level. For athletes, collaboration with Halti is also something that gives them confidence, as they do not have to worry about the functionality of their outfits during the Olympic season." |
