Dakine is excited to announce today the launch of our new Fear the Known campaign, a call to consumers to break free from their daily routine and seek new experiences.
"At Dakine, we’re not put-your-feet-up-by-the-campfire kind of people. For 39 years, we’ve made it our mission to make gear that can keep up with people who keep going. We thrive in venturing into the unknown—where adventure is realized and life experiences are solidified. We challenge you to join us in pushing against predictable and breaking away from comfort—to surf new breaks, ride steeper terrain, go where the wind howls and the trails push past the horizon. To go where you’ve never gone, do what you’ve never done and revel in the experience.
"With a foundation built on innovation, we’re still at it. We live it. Build it. Test it. Improve it. Then find new ways to do it all over again next season. Join us in the hunt for the unexplored, unseen, and undiscovered. We’ve got your back.
"Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do. Fear The Known."