Chris Abbruzzese has been named Vice President of Trade Marketing for Bollé Brands, North America.
Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.
“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands
Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.
Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.
Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy.