With its Mindbender collection, K2 is harking back to its roots, the company's very own DNA. For many years, this had receded into the background in favour of other visions.
Will Eginton, Global Marketing Manager for K2 Skis, sums it up: "In the over 50 years of our existence, we’ve seen how skiing has changed and developed and how we have helped to shape it. For the winter 2019/20, we analysed all those moments in which we stood at the top, and we quickly noticed that those were the moments when we really were K2 and implemented our - partly - crazy ideas. So, we simply did what we do best: building the skis that we would like to ski ourselves."