Union Binding Company Celebrates 20 Years

Twenty years ago, Union Binding Company was founded with a simple yet ambitious mission: build the best-fitting, highest-performing, and most durable snowboard bindings in the world. Since their start in 2004, Union has grown into the global leader in snowboard bindings—driven by a relentless pursuit of innovation, performance, and design.

What sets Union apart is a refusal to settle for the status quo. They’re always looking for ways to improve the snowboarding experience—pushing beyond the present, challenging what’s possible, and unlocking new ideas for the future. For Union, the journey of innovation never ends.

They say "From the mountains to your local snowboard shop, we’re celebrating two decades of innovation, passion, friendships and snowboarding. Thank you to everyone who has ridden a pair of Union Bindings over the past 20 years. We wouldn’t be here without you."

Union Binding Company was founded in Colico, Italy and Seattle Washington in 2005. The goal was simple: Supply the best-fitting, highest-performing and most-durable bindings in the business.

Since 2005 Union has become the global leader in snowboard binding manufacturing. Union focuses solely on building better bindings for all types of riding, at all ability levels, for each price offering. Free from the distraction of developing a bazillion different products for snowboarding, camping, and whatever else...

A binding is only as good as the sum of it's parts; at Union Binding Company they use the highest grade materials available on every single binding that they produce. Wherever you see the "U" logo, you can have the confidence that no sacrifices have been made. 

More snowboarders around the world trust Union than any of binding brand on the market. From professional snowboarders like Travis Rice to Lift Operators riding 100+ days a season - The Union brand name is synonymous with durability and longevity.i

Controlling our full circle supply chain assures a superior product from start to finish. From chairlift meetings, to paper sketches, then CAD Designs... Prototypes, testing, and tooling... All Union Bindings are developed, produced, and shipped inhouse with zero outsourcing or 3rd party middlemen cutting into the value of the final product. Union is THE only conventional binding supplier who owns and operates its own production facility.

Join them as they celebrate 20 years of snowboarding, friendships, product progression, and the community that made it all possible.