VALLON Names Benjamin Peters VP Of Sales & Development, North America
VALLON, the performance eyewear company known for combining classic styles with maximum performance, is thrilled to announce the appointment of Benjamin Peters as Vice President of Sales and Development for North America. This strategic move underscores VALLON’s commitment to accelerated growth in North America, including the expansion of partnerships with specialty retailers in the outdoor space.
Known for his results-driven approach, Peters has 15 years of experience building and leading sales teams, developing sustainable frame and lens products, and expanding brand exposure in leadership roles with Maui Jim Sunglasses and Zeal Optics.
“Ben’s market expertise, vision, and adventurous spirit are a perfect match for VALLON,” said Richard, co-founder of VALLON. “His experience and longstanding connections in the outdoor and eyewear industries will help expand our reach and further connect the brand with the North American market.”
As VP of Sales & Development, Peters will spearhead VALLON’s North American brand and growth strategy, focusing on building out a strong and reputable sales force, as well as forging new partnerships with top specialty retailers in the outdoor space. His proven track record in sales leadership positions VALLON to gain market share, and build meaningful relationships with the region’s most influential retail partners.
“Throughout my career with Maui Jim and Zeal Optics, I’ve been fortunate to shape brands that prioritize premium frames and lenses, but also uphold meaningful corporate responsibility. That’s exactly what drew me to VALLON – their values align seamlessly with mine. They’re deeply committed to working alongside incredible retailers and sales reps who champion quality, performance, and sustainability,” said Peters. “I’m thrilled to join a family-owned company dedicated to building authentic partnerships in the outdoor, specialty, and corporate gift channels – which will be our key drivers for growth across North America.”
