2x Gold & 1x Bronze For Ski Juwel Alpbachtal Wildschönau At ‘Progress Out of Home ‘Annual Trophy 2024

The trend among the winning designs for the 2024 Progress Out of Home Trophy was clear: digitalization and clear branding combined with an advertising space that supports the message.

On March 25, the Progress Out of Home Annual Trophies were awarded at the Medicent Innsbruck. Thousands of interested parties voted online for the best out-of-home campaigns in Tyrol. During the awards ceremony, clients and agencies were honored with the popular red trophy balls and certificates for the best advertising campaigns of 2024. "We also see from the audience vote that clear branding combined with an advertising medium that underscores the message almost always wins," said Fred Kendlbacher, Managing Director of Progress Werbung, summarizing the common denominators of the winning campaigns. The award-winning campaigns and campaigns of 2024 were presented to clients, agencies, and the trade press throughout the day via Progress Out of Home Media.

Congruence convinces

The Progress Out of Home Trophy is an initiative of Progress Werbung and has become a coveted and prestigious award for the advertising industry and agencies. This year, the winners in five categories were chosen by public vote from the twelve best monthly advertising campaigns. The 2024 categories were: Digital Out of Home, Transport Media, City Light, Large Format Analog, and Innovative & Ambient Media. Peter Buglas, Regional Manager of Progress Tirol, is enthusiastic about the awards: "The public vote confirms that congruence is extremely important to the target groups," and Dominik Sobota, member of the management team at Progress Werbung, adds: "When the advertising medium and the message are a good fit, it's simply convincing."