Alpine Action – Three Valleys Ski Chalet Specialist Ceases Trading

Alpine Action, a tour operator that ran five catered ski chalets in Meribel, has ceased trading as from May 7, 2024.

The directors of Alpine Action said on its website: “It is with much regret that we announce Alpine Action has ceased trading for chalet holidays as of 07-May-2024. Despite our very best efforts to overcome the significant commercial challenges, we have come to the point where we can no longer continue. If you’ve booked a holiday with us for the 2024/25 season, we will contact you soon to arrange a full refund of your deposit. Thank you for your understanding. We offer our sincere apologies and best wishes to all of you”.

The business had been trading since 1993.

Ski Line, that has been working with the company since 1995 and had bookings for its clients in Alpine Action’s chalets for the 2024-25 winter season, has already transferred its customers to other properties in the resort.

Angus Kinloch, managing director of Ski Line said, “Alpine Action were the second tour operator who agreed to appoint us as agents after I started in 1995. The owner Dennis Heasman and his daughter Dionne have been brilliant partners ever since. Unfortunately, the changes brought about by Brexit to the ski chalet holiday sector has taken another great British business.”

Mal Sargeant, a senior sales advisor at Ski Line, said: “Skiers want chalets with flight and transfers included and ATOL packages continue to be the most popular choice for groups, wanting a more private ski holiday than our hotels can offer, but you can now count the ATOL bonded ski chalet operators that remain on one hand”.

Ski Line are encouraging groups wanting ski chalets for the 2025 ski season to book early to avoid missing out on package deals with ATOL bonded operators.

Ski Line is an award winning ABTA travel agent that specialises in the winter ski holiday market offering a wide range of packages and accommodation included catered chalets, self-catering and all-inclusive Club Med holidays to the Alps and beyond.

Share This Article