Trere Innovation, Debuts First 100% Line Of Biotech Base Layers, Manufactured In Pennsylvania, Used By International Ski Teams

Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, is launching the world’s first line of 100% bio-based base layers in the U.S. using Biotech, natural and plant-based materials, resulting in petroleum-free sportswear reducing the footprint of the textile industry on the planet. UYN’s high-performance Biotech base layers are manufactured in Pennsylvania and will arrive at select retailers and online fall 2023. Together, the base layers, footwear and socks are part of Unleash Your Nature (UYN, pronounced “win”), Trerè Innovation’s first U.S. consumer brand being introduced now. UYN is scheduled to open its first store in Boston fall 2023 

“UYN is delivering the next generation of planet-friendly fabrics from responsibly harvested beech plants, castor oil seeds, kapok trees, eucalyptus trees and corn, among others using proprietary manufacturing processes at our in-house facilities; this is our clear point of difference,” said Marco Redini, Trerè Innovation CEO. “AREAS, our academy for research and engineering, enables our designers to create the highest quality garments, footwear and accessories meeting the most stringent performance standards resulting in best-in-class quality. Our base layers are trusted by 9 respected ski teams around the globe. With these assets and our proven skilled expertise, we intend to replicate our global success in the U.S. because the timing is right.” 

Trerè Innovation’s CEO Marco Redini’s father, Luigi Redini, founded the company in 1950, producing only stockings. Marco joined Trerè Innovation in 1984, jumpstarting years of unprecedented growth as the brand entered the sportswear market. After perfecting its approach to the bio-based manufacturing process, Trerè Innovation introduced Unleash Your Nature in 2018 in 27 countries including Austria, France, Germany, Italy and Switzerland. During his tenure, Mr. Redini has built a global network providing design and technical expertise and, today, manufactures products for iconic brands, including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others. Together, Trerè Innovation and UYN have garnered numerous awards, including the 2022 ISPO Award, 2022 Red Dot Design Award and 2021 Design Intelligence Award (DIA).