Hydro Flask Expands Global Presence With Distribution In Latin America

Hydro Flask is expanding its growing global presence with the addition of two distributors in the Latin American market.

Hydro Flask launched in Uruguay in July 2019 and will expand into Mexico in early 2020 through new strategic partnerships with Gubrand and Alta Vertical, respectively. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea and online.

“We’re excited to join forces with Alta Vertical and Gubrand in order to support local retailers in these two markets. Strong relationships, and an unrelenting focus on our target consumers will help us achieve long-term success in the region,” said Mike Wallenfels, SVP Global Sales, Housewares Division at Helen of Troy. “Mexico and Uruguay are two steps forward in our mission to save the world from lukewarm and we’re proud to be opening the door for more people in the Latin American region to bring Hydro Flask along on their everyday adventures.”

“. The sentiment is echoed by Jonatan Rabinovich, from Gubrand in Uruguay. Both are excited about the opportunity to work with Hydro Flask to bring the brand to the many customers who have been eagerly awaiting its arrival.

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.