Rise Of Ski Clothing Start-Ups Underlines Importance Of Fabric Labels, Says Labeling Co
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A February 28 article on Forbes profiles a number of clothing companies founded by ski-wear enthusiasts based in such mountain resort towns as Vail, Colorado and Jackson, Wyoming. Los Angeles fabric label and tag specialist Hi-Tech Printing & Labeling Inc. notes that the ongoing success of high quality products aimed at such specialized markets as avid winter sports enthusiasts underlines the need for outstanding and well-designed labels and tags.
Specifically, the firm notes that highly specialized garments often required more detailed information to ensure that consumers are fully informed about the proper usage and care of the garments. Indeed, Hi-Tech Printing and Labeling notes that clothing designed for skiers, snowboarders, and others who participate in sometimes challenging cold weather activities may place manufacturers under a heavier burden in terms of ensuring that information is accurate and legible. After all, winter sports by their nature involve a certain degree of risk in terms of dealing with the cold and preventing injuries relating to slipping, falling, frostbite, and other hazards. Thus, the firm notes that providing all the necessary information very clearly on labels and clothing tags is often even more vital on specialized clothing.
At the same time, specialized wear also often engenders a corresponding intensity when it comes to brand loyalty on the part of consumers, says Hi-Tech Printing & Labeling. The company notes, however, that the only way to ensure loyalty to a brand is to make sure that customers have a very clear idea of the brand and what it stands for. That’s why attractive and highly distinctive tags and labels are absolutely crucial to the marketing aims of a small or larger manufacturer of highly specialized clothing. After all, says the L.A.-based label and tag specialist, if a products’ buyers are grateful that they are being kept safe and comfortable while they participate in their favorite past times, manufacturers definitely want them to remember their firm’s name.
Finally, Hi-Tech Printing & Labeling notes that people who participate in specialized activities often have strong feelings about various concerns. For example, outdoors enthusiasts may be more environmentally conscious and others may feel better about buying an American-made product. Aside from imparting important instructions and branding, tags and labels are an ideal medium for letting customers know that the product they are buying fits with their personal values, the label maker concludes.