Nikwax’s BaseFresh Deodorising Conditioner Wins Prestigious Outdoor Industry Awards
Nikwax’s approach to developing innovative products that enhance comfort and enjoyment of the outdoors, with careful consideration for the environment has earned them the coveted Outdoor Industry Awards for its BaseFresh advanced laundry conditioner. Announced at the OutDoor Show in Friedrichshafen, Germany, just 38 products were named winners out of over 330 products submitted.
BaseFresh is a deodorising conditioner for all technical underwear and wicking base layers. The high-performance laundry booster effectively inhibits the buildup of body odors, accelerates drying and improves cooling efficiency of all next to skin layers. Easy to use with your regular laundry detergent, simply add BaseFresh to the fabric softener drawer of your washing machine.
From the Jury “What a good idea: A sustainable wash-in cleaner and conditioner for technical base layers that deodorises, softens and refreshes their wicking performance. And BaseFresh is water-based and fully biodegradable.”
BaseFresh was outstanding in the following evaluation criteria:
- Price-performance ratio
“We are thrilled to receive this prestigious recognition for BaseFresh,” said Nikwax founder, Nick Brown. “We recognise that staying comfortable outdoors is not just about keeping water out of clothing, but also about making the best use of the water we produce through our skin. BaseFresh enables fabrics to dry faster, more efficiently cooling you down and reducing the need to sweat. Additionally, it reduces odor build up in the fabric, extending the useful life of the garment.”
Awarded at the OutDoor Show in Friedrichshafen, Germany, 38 outstanding product and material innovations were selected from over 330 entries in this years’ competition. The expert panel was composed of international designers, apparel and equipment experts from retail and industry associations, journalists and athletes. For retailers, end users and the media, the Outdoor Industry Awards serve as a valuable, independent source of information when there are so many new outdoor products on the market. This is where innovative ideas set themselves apart from the competition. The expert panel of judges gives Outdoor Industry Awards only to those products that it feels really excel in terms of quality, design and sustainability.
Nikwax was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own waterproofing wax to keep his leather mountain boots dry. Today, Nikwax is the trusted global leader in environmentally safe aftercare solutions. Nikwax products extend the performance life of technical clothing, footwear and equipment. Most recently, the company launched Nikwax Hydrophobic Down (NHD), the leading PFC-free hydrophobic down that performs to the highest level of testing, the 1000 minute shake test. Nikwax products are fluorochemical-free, use advanced elastomer technology, are not tested on animals, and are non-persistent in the environment. The company is ISO 9001 and 14001 certified and is the only major aftercare line to have never used aerosols or fluorocarbons.