The North Face Japan has opted to use Polygiene Stays Fresh® technology in its latest range of sneakers. The two unisex styles available in the new Shuttle WP Series, the Shuttle Lace WP and the Shuttle Slip-On WP, launched for Spring/Summer 2021, are designed to be comfortable to wear the entire day and in a variety of weather conditions, including rainy days.
Ulrika Björk, CEO Polygiene comments: “Goldwin has been a partner for several years and we work with a number of their brands. It is great to see that The North Face Japan now extend their collection of footwear with the Polygiene treated Shuttle WP Series and the collection will continue to grow for the coming seasons as the Japan business is starting to recover.”
The sneakers complement the Shuttle backpack collection, using high-performance materials that provide stability when worn for long periods of time in all urban environments.
In each shoe, the lining and footbed have been treated with Polygiene Stays Fresh technology. The North Face Japan, part of the Goldwin group, decided to use this technology to help keep the shoes fresh for longer and ultimately extend the life of the products.
Polygiene Stays Fresh is an antimicrobial technology that inhibits and guards against the growth of odors from microbes such as bacteria, fungus and other. Any product treated with the technology will stay fresh and hygienic for longer. This means it will not be discarded prematurely due to odor.
The treatment, which is bluesign and Oeko-Tex Eco Passports certified, is also effective for the lifetime of the product.