Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as a sponsored athlete. Since then she’s gone on to win 34 World Cup Medals, three World Championship Medals, and a Gold Medal at the 2018 Olympic Games in PyeongChang.
Since her retirement at the end of the 2018 season Randall has become more involved with Fischer as an ambassador, representing the manufacturer in media and at events around the country. The recent hiring formalizes her role as a leader of the ambassador program. “As an athlete I always appreciated the service and support from the team at Fischer to help me reach my peak performance. Now I look forward to supporting my fellow athletes and engaging our ambassadors to help share our collective passion for skiing and ultimately get more people excited to share our sport!”
Fischer takes great pride in their ambassador team as representatives of the brand and relies on them to highlight its goals, values, and products. Fischer ambassadors are athletes who give back to their community in meaningful ways strengthening the foundation of the sport through their involvement in it. Some are former elite racers, some are ski shop employees, some are coaches, but they all love what they do.