Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce the addition of Dana Gibson as Director of Sales. She will primarily oversee the East Coast and Midwest Sales Agencies and several key accounts. Gibson’s hire bolsters the Wigwam sales and marketing teams as it launches SynchroKnit™, a new patent pending fit technology and brand under Wigwam. Gibson comes to Wigwam with extensive leadership and sales experience in the hosiery, shoe and active apparel industry, most recently with Leg Apparel and Gildan. Before her sales career Gibson served as a Corporal in the US Marine Corps.
“I’ve always admired Wigwam’s longstanding heritage for superior quality and being a strong domestic brand for retail partners, but what I’m most passionate about is being involved with a brand that offers leading technologies in moisture control and now in fit,” said Gibson. “With SynchroKnit hitting the market this month, I am so excited to introduce it to more retailers and get it on customers who want a superior fitting performance sock.”
“Dana joined us at the beginning of December, and she hit the ground running. Everybody in the sock business knows the Wigwam brand, but they are not necessarily aware of the advancements we’ve made recently in performance, fit and in good looking styles for outdoor sports and lifestyle,” said Brad Bates, Vice President of Sales and Marketing. “Dana is a natural at cultivating long term partnerships with retailers and that will serve Wigwam well as we grow Wigwam to the next level. “
Gibson will attend January 2020 Outdoor Retailer show in Denver, where Wigwam will debut its first fall-winter SynchroKnit collection which will be available at retail in September 2020. Several additional styles including Ski/Snowboard, Hike and Winter Running will incorporate Merino wool adding luxurious softness, natural moisture management, temperature control, and anti-microbial properties to the amazing fit achieved by SynchroKnit. The new fit technology allows a skier to marry the ski boot even more closely to the foot for maximum control, providing a precision feel when initiating a turn or holding an edge. Similarly, hikers who battle blisters because poorly fitting socks which slip will appreciate the merits of this new technology.